The Young Entrepreneur’s Guide to Starting and Running a Business Review

The Young Entrepreneur's Guide to Starting and Running a Business Turn Your Ideas into Money! Book Cover The Young Entrepreneur's Guide to Starting and Running a Business Turn Your Ideas into Money!
Steve Mariotti, founder of the Network for Teaching Entrepreneurship, with Debra DeSalvo
Business & Economics - Entrepreneurship

Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful.

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The Young Entrepreneur’s Guide to Starting and Running a Business is an information guide that is extremely useful to those that are interested in operating their own company, but have no idea how to get started.  With topics ranging from choosing an opportunity to create a business and understanding the lingo to raising money and writing a business plan, this book is certain to provide useful tools to those considering an entrepreneurial adventure.  More advanced readership with some basic understanding of business and finances are still likely to gain some tidbits from the chapters discussing relating to customers and money management.  The chapters on protecting your business are extremely useful as many new business owners quickly get over their head and in debt with no understanding of respective liability.

One of the more enjoyable aspects of the book that makes it readable and less like a traditional textbook are the end of chapter excerpts titled “An Entrepreneur Like You.”  These sections discuss different entrepreneurs and provide the reader with insight on how others have managed to create and manager their own businesses.  There are also discussion questions at the end of the chapters, which are excellent for the reader’s own review, but would provide a fabulous tool to use if the book purchaser were interested in using this book to help encourage their children to pursue entrepreneurship.  This book really does have the potential to be a great teaching tool for junior high and high school students.  The language used is accessible to most high school students and the principles are explained using clear and concise terminology.

More advanced business personnel and those that are already well read on the topic of entrepreneurship and business start ups may find this book overly simplistic and lacking in technical detail.  Those aspects of this book make it a fabulous starting point for those new to business and those looking to teach children or other interested persons about beginning business ownership.  This book is focused primarily on small business ownership and converting a home run business into a company; therefore, those looking to create large companies are unlikely to find the tools they require in these pages.    This book is recommended for new and inexperienced business personnel looking to gain a working knowledge of small business before jumping in with both feet!

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